About Social by Design

Social media for plumbers and electricians, built by a small business owner

Social by Design was created by an entrepreneur who understands the reality of running a small business. With over 14 years as a Real Estate Broker and experience running a property management company, I have spent my career working alongside service professionals, contractors, and business owners who juggle operations, customers, and growth every day. I understand how important efficiency is and how unrealistic it is to do everything yourself. Social media is often one of those things that matters, but never quite gets the attention it deserves.

Why Social by Design exists

Social by Design exists to help plumbers and electricians build a professional social media presence without adding more work to their day. Many service business owners spend most of their time in the field, focused on doing good work and keeping customers happy. Social media usually gets pushed aside, not because it is unimportant, but because there is simply no time for it. At the same time, homeowners regularly check Instagram and Facebook before choosing who to call. An up-to-date, relevant online presence helps establish trust, credibility, and visibility in the local market. Our goal is to take this off your plate while still making your business shine online.

Why we focus on plumbers and electricians

Plumbers and electricians are some of the hardest-working professionals out there, yet they are often overlooked when it comes to modern marketing. This niche is underserved. These are not flashy businesses, but they are essential ones. Success in these industries depends on trust, reliability, and honest work, along with the ability to consistently attract new customers while retaining past ones. We believe social media can support that by helping plumbing and electrical businesses show up professionally, clearly, and consistently without feeling forced or out of place.

Our approach to social media for trades

Social media marketing for plumbers and electricians should feel practical and supportive, not overwhelming. We believe social media should build trust before the first phone call, support your reputation in the local market, keep your business visible and relevant, and reflect how you actually work. We focus on clarity, creativity, and consistency rather than trends or gimmicks that do not fit service businesses.

Using AI and modern tools thoughtfully

We believe AI is an important tool in modern social media management when used correctly. At Social by Design, we use AI and scheduling tools to streamline content creation and work more efficiently, not to create generic or robotic posts. Every piece of content is shaped around your voice, your style, and your standards. Technology helps us work smarter so your social media stays active without requiring your time or attention.

How we work with plumbing and electrical businesses

We aim to build transparent, easy-to-approach relationships with our clients. You can be as involved as you would like. Our role is to handle the heavy lifting, create the content, and send it to you for review before posting. Once approved, we schedule and manage everything. Our clients trust us to get the job done without needing to oversee every step.

What we value

We enjoy seeing plumbing and electrical businesses grow their reach, improve visibility, and feel confident about how they show up online.

What success looks like to us

Success is hearing a plumber or electrician say they enjoyed working with us, were surprised that social media actually brought in new customers, and wished they had started sooner. That is the outcome we work toward every day.

Get in touch

If you would like to learn more or see how Social by Design can help your business, please contact us at info@socialbydesign.agency.